Bay Brewing Company when I say that we are looking forward to the opportunity to carry on the Long Trail legacy in partnership with the folks in production, sales, and support functions who will be staying on as part of the transition,”Kenary said. “I speak on behalf of all the employee owners at Mass. Harpoon has over 100 employee-owners who understand that making great beer fun can be more challenging and more rewarding - than it seems. It’s unclear what the acquisition means for employees. Revenue: 5 to 25 million (USD) Food & Beverage Manufacturing. “You need a critical mass with retailers and distribution partners,” Fulham said. He said the consolidation of Harpoon, Otter Creek and Long Trail brands under one company made sense financially. “And when Harpoon and Long Trail got started there were 700 craft brewers in United States, now there are 9,000.” “Nationally (the craft beer industry) is a decline as people are looking for healthier options - drinks with no alcohol, hard ciders… The market has shifted,” he said In 1986, three friends built a brewery so they could brew and drink the beer they wanted and share it with friends. The consumer taste for beer is changing while the number of craft brewers has ballooned. “Through talks about all the ways we could potentially partner, it became clear that we’d be stronger together, ” Kenary said in the statement.įulham, who will lose his own job as head of Long Trail, told the Addison County Independent that the sale of his company to Harpoon reflects a long-term trend in the craft beer industry. This is a delightfully drinkable Belgian-style ale with a big kick of American hops. Kenary said he has been friends with Daniel Fulham, CEO of Long Trail, for 35 years. “As part of the agreement, we will continue to operate the Long Trail Riverside Pub in Bridgewater Corners, but will begin brewing Long Trail, Otter Creek, and Shed beers at the Harpoon Brewery in Windsor,” Kenary said in a statement. Harpoon has acquired Long Trail Brewing, will consolidate some operations including brewing in Windsor.
Bay Brewing Company, the parent company of Harpoon Brewery in Windsor, has acquired Long Trail Brewing Company, Harpoon CEO and cofounder Dan Kenary announced Friday, June 17.
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